Beer took a beating this month.
Bud Lite’s new marketing campaign featuring transgender influencer Dylan Mulvaney took a nose dive due consumer backlash and a subsequent boycott of the beverage once associated with breathtaking Clydesdale horses and frat boy culture. Escaping the connection to the latter was cited as an inspiration for the brand’s marketing director who is now on a leave of absence along with another marketing executive.
“Sales of Bud Light fell 17% in the week ended April 15 compared to the same week in 2022, according to an analysis of Nielsen data compiled by Bump Williams Consulting provided to the Wall Street Journal. That same week, sales of rival beers Coors Light and Miller Lite each grew nearly 18% compared to the same week a year earlier.” , CNN
Rival brand Coors Light also took a hit in Belgium where authorities destroyed 2,352 cans of Miller High Life. Why? The brand cites being “the champagne of beers,” a phase so triggering that it rendered the product as an “illicit good.”
“A joint statement issued by the authorities and France’s Champagne Committee, a trade organization representing the French region of Champagne, confirmed the beers were destroyed because they infringed on the ‘protected designation’ of Champagne.” Maria Noyen, Insider
Following are several documents pertaining to beer companies currently in the RealDealDocs database:
Anheuser-Busch Inbev Sa/Nv Base Restricted Stock Units Plan Relating To American Depositary Shares Of Anheuser-Busch Inbev
Annual Molson Coors Incentive Plan (Mcip)
Molson Coors Beverage Company Reports 2022 Third Quarter Results
Sources
Budweiser pivots with new ad after partnership with transgender TikTok star stirs backlash
Bud Light rivals stealing sales after Dylan Mulvaney controversy
Wall Street Journal: Bud Light owner places two execs on leave after transgender influencer backlash
Image courtesy of Letone